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Mission and Strategy

OUR MISSION

Established in 2014, the Maggie Beer Foundation is guided by the belief that, with help from so many committed people we can bring about life-altering change to the well-being of older people by having access to food full of flavour and nutrients.

Vision Together we will uplift the quality of life of older Australians (and particularly those needing aged care) through the joy and nourishment of healthy, tasty food.
Purpose We inspire, advocate for and educate older Australians and those who support them to source, prepare and provide food that is delicious, enjoyable and full of flavour and goodness.

“It should be everyone’s right to have good food and I believe that no one group of people need it more. My hope is that every meal can give comfort and pleasure, always something to look forward to.

There is much work to be done but the journey is so exciting. There are those already doing brilliantly looking after the elderly and I wish to find them and reward them with kudos. For those in aged care homes not lucky enough to have leadership that understands the importance; the difference; that good food and the way it is delivered can make, we believe by working closely with those who wish to embrace the principles of the joy that food can bring, we can change lives.” MB

The latest Strategic Plan 2025 – 2027 document created by MBF Board Members is now available for public distribution. This plan charts a course to grow the influence of the MBF through the certification of food providers, by building skills and awareness of those preparing the food and in facilitating a research program to create the evidence that will drive policy and culture change for the benefit of older people in our community.