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Imperfect Market

29 August, 2019

Founder and CEO of Imperfect Market Charmain Sam contacted the Foundation, we are happy to raise awareness and share the work they are doing to reduce food waste.


Australia’s food system is one of the most highly developed and produces large volume of nutritious food each year but our system is not great in optimising the food that is being produced. Over 5.3 million tonnes of food that is fit for human consumption is thrown away and is costing the Australian economy $20B a year. The most absurd thing is that up to 40% of the fresh produce harvested are being rejected at the farm gate due to aesthetics, so they are either ploughed back to the field or left to rot in the landfill. When they hit the landfill, they emit methane, a greenhouse gas 100 times more potent than carbon dioxide.

Operating aged care homes are highly challenging. As an aged care service provider, your responsibilities do not only span around providing the elderly residents with fresh and nutritious food but at an affordable budget.

Our Solution

At Imperfect Market, our unique solution is to capitalise on the arbitrage opportunity within the current supply chain.

We do this by rescuing these ugly and rejected produce directly from farms throughout Australia and supplying them to commercial and institutional food buyers at a significantly reduced price (30% – 50% savings).

By repurposing the fresh produce which would have otherwise gone to waste, we are not only diverting food away from the landfill but also supporting our local farmers and at the same time, reducing food costs for business operators like yourselves. A triple win for all.

Why choose us?

At Imperfect Market, our vision is to develop a sustainable ecosystem for a waste free world. Since starting our business 9 months ago, we have rescued over 12 tonnes of produce and averted 22,800 kg of co2 from the landfill. We’ve pledged 1% of our sales to OzHarvest to feed the hungry and currently in partnership with Love Food Hate Waste to fight food waste.

At Imperfect Market, we strike a balance in being profitable and at the same time, creating great social impact on the environment and our local economy.

Producing enough food while limiting our impact on the environment is one of the biggest challenges of our time. That is why is important for us to implement an effective food strategy to address the issue of food loss and waste now. Today, we would like to invite you to join us in changing the future of our food, not only for us but for our generation to come.

Contact us

Founder & CEO: Charmaine Sam

Website: www.imperfectmarket.com.au

LinkedIn: https://www.linkedin.com/in/charmaine-sam-0991a333/